The Additional Two-Year Renewal, which Follows a Banner May Sweeps Demo Performance, Extends Run of Nationally Syndicated Talk Franchise to 13 Seasons
Sept 16, 2019
Wendy Williams today launched the 11th season of The Wendy Williams Show, produced and distributed by Lionsgate’s Debmar-Mercury, by announcing to her audience that FOX Television Stations renewed her eponymous topical talk franchise through the 2021-22 television season.
The additional two-year renewal, which follows a banner May sweeps demo performance, will extend the decade-long run of the live, nationally syndicated show to 13 seasons.
Williams said, “I’m so excited to launch our 11th year by letting the world know I will continue to do what I love to do so much – and for a very long time! Our great partners at FOX Television Stations have renewed Debmar-Mercury’s The Wendy Williams Show through 2022. I want to tell FOX and all of our stations today how much their support and confidence means to me. They should know we will never stop working very hard to bring our dedicated Wendy Watchers and audience ‘co-hosts’ the freshest national daytime television! I ❤ you for watching!”
Frank Cicha, Executive Vice President of Programming, FOX Television Stations, said, ““Wendy is family to us, and post-AM news, her program jumpstarts the day in our markets. Plus, she’s got enough wigs to make sure the show never gets stale.”
Wendy returns for its 11th season premiere today with a mix of live “Hot Topics” and celebrity interviews – an appointment viewing formula that has catapulted the show into the top tier of talkers. In the past year alone, it has averaged more than 1.6 million viewers per day nationally, including 440,000 in the all-important advertiser category of women 25-54.
Through its first decade, Wendy was the only daytime talk show on the air long enough to see its audience grow among the women 25-54 audience – up 17% in the local markets over that time span. This year also brought Wendy the largest May-to-May sweeps improvement of any talker, with a 6% gain in the key demo (one of only two shows up). The achievement made Wendy the lone talk entrant to increase both year-to-year and over its lead-in, with a 34% surge in the crucial demo bracket in its just-concluded 10th anniversary season.
Debmar-Mercury Co-Presidents Ira Bernstein and Mort Marcus commented, “Wendy’s enduring demo strength is matched only by its unwavering support among our valued station partners. FOX, which has been there from the start, remains a big believer in the power of Wendy to deliver the goods and keep its important morning news block viewers from going anywhere.”
The Wendy Williams Show includes a mix of interviews with celebrity guests from television, film, music and sports. The show has been nominated for multiple daytime Emmy® awards and is broadcast in 53 countries. Additionally, Williams earned a Daytime Emmy® nomination for “Best Talk Show Host” in 2015 and 2019, and it was recently announced she would be honored with a star on the Hollywood Walk of Fame. Prior to her time on television, Williams spent 23 years in radio where her career culminated with induction into the National Radio Hall of Fame in 2009. Williams has also made several Broadway and film performances and is a best-selling author and fashion designer.
Debmar-Mercury, an innovative leading media company specializing in syndication, network, cable and ancillary markets, produces and distributes The Wendy Williams Show and – together with Citylife Productions - Caught in Providence, returning for its second season in September 2019; has U.S. distribution rights to FremantleMedia North America’s Steve Harvey-hosted Family Feud; Comedy Central’s off-Netflix episodes of BoJack Horseman from Michael Eisner’s privately held media and entertainment company, The Tornante Company; as well as U.S. distribution rights to Schitt’s Creek, the critically acclaimed half-hour, single-camera scripted comedy created by Eugene Levy and Daniel Levy that ranks as the No. 1 original series on Pop TV; the 10/90 sitcoms Debmar-Mercury pioneered including Tyler Perry’s House of Payne and spinoff Meet the Browns; Revolution/CubeVision’s Are We There Yet? (starring Ice Cube); and the Debmar-Mercury / Lionsgate Television comedy Anger Management (starring Charlie Sheen). Debmar-Mercury is a wholly owned subsidiary of Lionsgate (NYSE: LGF.A, LGF.B), a premier next generation global content leader.
Jim Benson (email@example.com)
The Lippin Group